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Demand Generation Solutions |
Lead NurturingIndustry studies show, roughly 5–10% of leads that are generated and qualified result in a quick sale. The other 90-95% of leads are left in the pipeline for future follow–up or, for any number of reasons, they drop out of the pipeline altogether. Fact:
"It takes an average of 7-8 touch points to capture someone's attention." Duane Cashin Just because a prospect is not ready to buy immediately doesn't mean that prospect will never want your products or services. In fact, a significant number of those 90–95% of leads left on the pipeline will result in a sale in the future. Taking into consideration the time, effort, and marketing dollars required to generate a qualified lead, doesn't it make sense to allow marketing to continue nurturing those leads until the timing is right? Nurturing Leads Until Sales Ready…
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