Why do inside lead generation teams consistently fail?

Lead generation and farming are very different from sales and selling.
You hire to a sales profile and not a lead farmer. This happens all the time. Some even think, their lead farmers are their future sales team.
Wrong metrics. Measure performance in terms of raw leads and cost per lead. You really want leads that make it to the forecast.
Farmers do not have access to a creative services team: writers, designers, programmers to help them with compelling copy and offers. We do.
Farmers can’t coordinate their calls with email marketing campaigns or other touch programs to increase response rates.
E xternal service providers are always held to a higher standard than internal resources. Results are not optional with ESP’s.
Distractions. Inside lead generation resources are routinely pulled off their primary tasks and assigned to other short term projects.
You call lead generation representative inside sales. Lead generation is not sales. The profile of the person you hire for lead generation is very different than sales.
You hire full time people when you really need part time. Very common.
You hire agents and can’t provide the technology, process or training to maximize their effectiveness.
Nobody has the time to reconcile leads distributed to sales.
Compensation plans that drives the wrong behavior.