Is This Your Situation?

- Sales reps can’t get to qualified buyers (fewer returned calls, cold-calling isn’t working and very expensive).

- Marketing is disconnected from the selling process. It doesn’t link you to your best prospects.

- Your partners aren’t leading with your products or creating net new opportunities - they’re order-takers.

- Need to generate more leads so Sales Reps can close more deals.

No matter what’s going on in your market, chances are the pie isn’t getting any bigger. At least not for the foreseeable future. Deals are fewer and farther between. And your bigger competitors are coming out of the woodwork, trying to reach into your business base.

I’m not telling you anything you don’t know.

What’s Changed?

It’s not just the economy. It’s Google and the entire selling process.

1.4 million is the number of searches conducted every minute.
60% of these searches go through Google. (as of December 2007, com Score’s Search study of Internet statistics show Google’s share growing 62.4 percent!)

B2B Buyers make an Internet search their first step in the process of finding new suppliers and vendors -- and the B2B search engine of choice? 75% use Google. Enquiro Business to Business Survey, 2007

Google is now the main artery between a qualified Prospect and your small business.

You might still be hanging onto the same formula for generating new business I learned when I started my career at Intel in 1979. It went like this:

100 dials on the phone = 20 meetings = 10 proposals = 1 or 2 deals

Today, Selling & Buying are very different.

No longer a news flash, it’s much more difficult for a Sales Rep to cold-call their way to a meeting. And e-mail? If you're not skilled at writing emails that can read and responded to, you are quickly marked as a spammer.

Buyers simply don’t want to see you.

Why? Because the Internet has created such a free flow of information, Buyers no longer need to talk with a Sales Rep to get what they need to do their job. Today, Buyers have all the leverage. For the early steps in the buying cycle where needs are uncovered and opportunities are explored, a Sales Rep has been replaced by an anonymous Google search.

But many B2B marketing and sales people continue to sell and market like it still was 1979. Trying to survive only on the power of personal referrals and how much territory their Sales Reps can drive (or fly).

Add to this: A tightening economy and bigger competitors with deeper wallets and you’ve got reason for concern!

Global 2000 B2B firms are leading the way

Global 2000 are taking full-advantage of their heft and balance sheet to use the current market conditions to make huge investments into automating their marketing and selling “systems.”

It doesn’t matter if you’re selling software, hardware, office telecommunications systems, ball bearings or designer thumbtacks, B2B Sales and Marketing is in high-gear for sweeping change and the Global 2000 are leading the way.

Why are big companies doing this?

Simple: Because they must. They’re suffering with the same escalating selling costs you are. Salaries, T&E, training, insurance benefits. And, they recognize Buyers now have all the leverage.

It’s called…Disruptive Change.

I invite you to look up the latest Gartner report on Multichannel Campaign Management (MCM). MCM is like SalesForce.com on steroids. MCM is about automating all the complex selling steps and follow-up procedures into the business logic of a marketing system—giving you a distinct sales advantage.

The good news is there's still time to build a demand generation system that will increase lead flow and reduce the cost of sales. We call it our Automated Marketing Platform. And rather than trying to figure it out on your own, we provide the B2B marketing expertise to help you create your own Automated Demand Generation System.

• Sales-Force Multiplier
• Lead Generation


• Lead Nurturing


• Lead Qualification

Looking for a Better Way...

Finding qualified sales reps and channel partners is NOT getting any easier. Sales costs are up and the challenge of getting in to see new Prospects is real.

Before we get ahead of ourselves, however, let’s agree on the problem we’re trying to solve by answering this question…

What IS the Objective of B2B Marketing?

Let me ask you a question: “When your Sales Reps have the opportunity to meet with a qualified decision-maker, how often do they win the business?”

What would your answer be?

After posing this question to literally thousands of people, I have yet to have one single individual give me a percentage below 50%. The most common answer is 70%.

That means, 7 out of 10 times, you eventually win the businesses once you meet with a qualified decision-maker?

Then we should ask ourselves this question: So why aren’t you getting in front of more qualified decision makers and being given consideration?

The main problem isn’t what you do in the meeting. The problem is what you and your entire Sales and Marketing Team must do to get more meetings with qualified decision-makers. Right?

Given that you are still reading this web page right now, I’m going to assume you are not getting enough meetings or are unhappy with your companies ability to generate quality leads.

The #1 Objective of B2B Marketing is to Create More Opportunities to Meet with Qualified Decision-Makers.

The #1 Objective of ATS Marketing is to show you how to build
an Automated Demand Generation System that creates more opportunities for sales to meet with Qualified Decision-Makers.

The reasons you will ultimately invest in ATS...

The Power of Unbiased, Third-Party Experts…

And The Lack of Available Talent

When companies have a marketing problem like trying to figure out how to create more opportunities to meet with qualified decision-makers, they bring in highly-paid experts. They might hire someone like Stephen Covey (7 Habits) or bring in the A-Team from McKinsey or Bain.

But, for most sales teams or companies that isn't an option.

There’s a real shortage of true (B2B) Demand Generation experts who are willing and capable of helping you build a marketing system tailored to your unique needs and budget.

The advantage of an unbiased, third-party expert’s advice is undeniable—no argument there. However, if you have tried to find a B2B marketing consultant to help you drive top-line revenue, you already know the challenges.

In reality, most are consumer/retail marketing “suits” masquerading as B2B Marketers. Or worse—have ZERO first-hand sales experience.

And for those with sales experience, their selling was for a name-brand corporation with a gigantic marketing budget.

This is why folks like you and me have to find other alternatives for B2B education—for the strategies that create more opportunities to sit across the table with a qualified decision-maker.

This doesn’t mean there aren’t any good B2B marketing consultants out there.  The reality is there ARE good consultants—several joined with us to create AMP. But with millions of B2B businesses —there simply are just too few to go around.

To effectively service such a large market, our business model utilizes the Internet, e-mail, tele-seminars and other virtual replacements for face-to-face meeting time.

While never a true substitute for the real thing, the cost-efficiency of virtual B2B marketing training is obvious (and eco-friendly!). We believe it’s how businesses can get the strategic marketing advice they need to run their business, while making it affordable.

What I recommend you do next is schedule a no hassle, zero obligation, exploratory meeting to discuss your revenue generation needs. There are several ways to do this.

You can call us 877-449-1900. Send a email to info@atsmarketing.com or visit our website www.atsmarketing.com and use the contact us page and we'll do the rest.